Mission Statement

The company is passionately immersed in sales consultation by training sellers to better develop new business through effective cold calling. Sales training runs the cycle from the rudiments of getting and staying organized, identifying targets, using social media effectively, getting past gatekeepers and firewalls, reaching decision makers, making effective presentations, overcoming objections, withstanding rejection and closing new business!

Halby actively assists sales representatives of media entities, syndicators, sports franchises, governing bodies and marketing agencies to actively sell advertising inventory, sponsorships and revenue-building promotional programs. Halby works with sellers to convert soft variables into hard dollars; cashing in on decades of experience and depth of contacts and a thorough understanding of the sports media, marketing and sponsorship marketplace.