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David J. Halberstam, principal of Halby Group, has had a long career in sales and sales management, having spent ten years at Westwood One where he was promoted to EVP, Sports. Westwood One is among the top three national radio networks in America. Westwood’s rights include the NFL, the NCAA Tournament, the Masters and other prestigious events. He oversaw some $75 million in annual billing. To make his numbers, new business was the charge every day!Earlier in his career, he spent ten years at Katz Media, growing its sports department. Katz is the country’s largest national station representative. Halberstam had the responsibility for selling national, MLB, NFL, NHL, NFL and NCAA packages.In addition to serving as corporate sales director for the Miami Heat, Halberstam also formed the Madison Square Garden Radio Network and grew St. John’s University’s sponsorship support to more than $1 million annually in the 1980’s!

He has also written a dozen or so columns through the years on sales, sports broadcasting and sports history for publications like USA Today, LA Times, Yahoo Sports, Bleacher Report, New York Daily News, Miami Herald, South Florida Sun-Sentinel and SportsBusiness Journal.Halberstam also served as a play-by-play basketball radio announcer for many years (Miami Heat of the NBA, St. John’s University Basketball on WCBS and WFAN in New York, and Westwood One Radio Network nationally).

As a sports broadcast historian, he authored, Sports on New York Radio: A Play-by-Play History (McGraw Hill). The publication was noted by the New York Times. His new written text, a handbook on cultivating new sports media and sponsorship business, The Fundamentals of Sports Media and Sponsorship SalesDeveloping New Accounts is now available through this link: purchasing site.